Groupon K9 Vest Campaign


March 28, 2013 Update: The Nationwide Groupon Campaign is now live! Tax-deductible donations can be made at


March 25, 2013: Today Project Paws Alive and Groupon Grassroots, the philanthropic arm of Groupon, announce the launch of a nationwide campaign to provide Bullet and Stab Protective Vests to Law Enforcement K-9s. Project Paws Alive, Inc. is the non-profit organization and charity partner selected by Groupon Grassroots to participate in this nationwide initiative.

The Vests for K-9s campaign will be available on the Atlanta, GA Groupon Grassroots page beginning on Thursday, March 28th and running through midnight Wednesday, April 3rd, 2013. Utilizing Groupon Grassroots’ collective action model and secure website, folks can pledge support for the Vests for K-9s initiative in increments of $10 (which is a tax-deductible donation) with each $800 providing a law enforcement K-9 with a customized, bullet and stab protective vest.

Within the US, six law enforcement K-9s were killed or seriously injured in the line of duty in the last week alone. Providing police K-9s with protective vests is an investment in our communities and public safety. Many agencies don’t have the budget to purchase this equipment. Project Paws Alive’s mission is to provide these vital protective vests to the law enforcement K-9s who put their lives on the line for the community and their human partners. The goal is to raise $40,000 by the end of the event on Wednesday which will allow the organization to outfit 50 police K-9s with vests throughout the United States.

“We’re excited to leverage the collective action model of Groupon Grassroots to raise support for Vests for K-9s”, said Cheryl Allen, co-founder of Project Paws Alive.  “We look forward to creating new awareness for Project Paws Alive as one of the local organizations in metro Atlanta to be featured nationally on Groupon Grassroots.”

Project Paws Alive just vested K-9 Zeke; the Harrisburg, PA Police K-9 that was shot while pursuing a wanted person in Lower Paxton Township on March 15th. After two hours of intense surgery to remove a bullet, K-9 Zeke is now recovering at home with his partner Corporal Ty Meik. “It’s our goal to provide law enforcement K-9s nationwide with these bullet and stab proof vests to protect them while they are protecting us”.

One hundred percent of the Groupon Grassroots campaign proceeds will be used to provide law enforcement K-9s with customized, state of the art bullet and stab protective vests.